For the first census commissioned by United Arab Emirate Ras Al Khaimah The Ad Store team developed a strong and memorable message - The future counts on you - to create empowerment, pride and a sense of belonging among the local population.

With an integrated approach, the campaign was implemented across a multichannel platform to amplify the reach of our message. TVC, OOH, events, social media, digital PR and media relations were the touchpoints we activated with a human centric approach to reach different audiences and make every RAK citizen feel personally engaged.

This strategic campaign for Ras Al Khaimah, one of the fastest growing Arab emirates, was yet another opportunity to bring out the Ad Store’s purpose - putting creativity at the service of people and making a real and positive impact in their lives.

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