Ad Store Group

We live in a crazy busy world, overwhelmed every day with pieces of information coming from many sources. We are all online almost 24/7, checking our social media profiles or posting selfies. Computers, mobile phones, tablets -- it doesn't matter the device, we want to be able to have access to whatever we want anywhere, at any time.

We always seem to be in a rush, sometimes not even aware of where we are running to so fast. We are in an era where individuality is apparently playing a leading role in the theater of experiences. Everybody wants to get noticed, fast, and reach as many followers and likes as possible in the quickest way. Now, a big question arises: Given this context, are human relationships still relevant?

Find out the answer on Forbes

The Art of Collaboration: How Brands Are Moving

In today’s fast-paced world, brands are moving—quite literally—toward a new era of collaboration, innovation, and self-expression. As someone deeply embedded in this industry, I've witnessed firsthand how these shifts are not just trends but transformative forces reshaping the landscape of creativity and branding.

Giulio Nadotti

Creative Director, Italy

My Journey with Loveting - By Tiziana Alamprese

As someone who has navigated the complexities of international marketing, I have found that the key to success when it comes to approaching a new market lies in understanding and respecting its unique cultural contexts. My concept of "Loveting," which I also presented at The Ad Store Festival of Creativity, is a blend between love and marketing, to create emotionally resonant brand experiences, especially in culturally rich markets like Japan.

Tiziana Alamprese

Loveting Expert Ad Store Brand Ambassador in Japan

In The Era Of Individuality, How Can Brands Create Successful Relationships With Their Consumers?

Daniela Pavan

Daniela Pavan

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