Ad Store Group

In times like these, the temptation is to try to provide inspiration. I believe nobody can claim to have any or all of the answers for anything right now. That’s quite a mouthful for someone that does not believe in absolutes.

What has happened around the world in the past month or so is only unbelievable if you believed in the infallibility of mankind. So let’s begin with the acknowledgement that nobody is an “expert” at anything. Let’s start anew in humility. [...]
These times require a new approach; not just to new business, but to your business. Here are some thoughts that might work for you, especially if you are a small-to-midsized, regional, creative agency — the salt of the agency earth. This new approach is based upon NOT being an “advertising agency” but instead, a business consultancy that can execute with creativity. Exactly as Paul Cappelli and The Ad Store NYC did with JetBlue back in 2001, when the twin towers went down.

The Art of Collaboration: How Brands Are Moving

In today’s fast-paced world, brands are moving—quite literally—toward a new era of collaboration, innovation, and self-expression. As someone deeply embedded in this industry, I've witnessed firsthand how these shifts are not just trends but transformative forces reshaping the landscape of creativity and branding.

Giulio Nadotti

Creative Director, Italy

My Journey with Loveting - By Tiziana Alamprese

As someone who has navigated the complexities of international marketing, I have found that the key to success when it comes to approaching a new market lies in understanding and respecting its unique cultural contexts. My concept of "Loveting," which I also presented at The Ad Store Festival of Creativity, is a blend between love and marketing, to create emotionally resonant brand experiences, especially in culturally rich markets like Japan.

Tiziana Alamprese

Loveting Expert Ad Store Brand Ambassador in Japan

Covid-19: the new rules

Mike Palma

Mike Palma

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